Nordic Naturals Fish Oil

The beautiful "fjord-like" Monterey Bay is an appropriate backdrop for the American headquarters of Nordic Naturals, Inc. Norwegian native, Joar Opheim, and Michele Opheim founded the company here in 1996.

Joar grew up in Arctic Norway, where fishing is a crucial part of the culture, and fish oil supplementation per capita is 20 times that of the United States. He and Michele realized that not many Americans knew about the health benefits of Omega-3 fatty acids—which range from promoting cardiovascular health, hormonal balance, and mental well-being in adults, to supporting focus, memory, and learning in children.* Joar and Michele set out to help improve America’s health. Their goal was to develop fish oils so fresh, pure, and great-tasting that people would actually look forward to taking them. Utilizing a multi-patented manufacturing process, they developed the first fruit-flavored, “burp-free” fish oil.

Today, Nordic Naturals is the brand of choice among leading researchers and medical institutions due to its unsurpassed freshness and purity levels, allowing for easy compliance and improved results. It is also a brand loved by children and adults, ensuring that developing minds of all ages can take their beneficial Omega-3 fatty acids every day.